Customers abandon their shopping carts midway? Retain customers now with push notifications from Ecommulti
According to a study by the Baymard Institute in e-commerce, the average global shopping cart abandonment rate is about 69.57%. That means nearly 7 out of 10 customers add products to the cart but do not complete the payment process. So how to retain customers and reduce cart abandonment rates? One of the most effective solutions today is to use push notifications from Ecommulti.
Push notifications from Ecommulti are a powerful tool that helps businesses retain customers and reduce cart abandonment rates.
5 reasons why customers abandon their shopping carts midway
To find the right solution, you first need to understand the reasons why customers abandon their shopping carts midway. Here are some common causes:
Additional costs are too high: Including shipping fees, taxes, and other additional costs that customers do not expect.
Complicated payment process: Requires many steps, unclear information, or does not support popular payment methods.
Missing product information: Product descriptions are incomplete or inaccurate, making customers feel uneasy.
Slow page loading speed: The website runs slowly, causing discomfort to customers.
Security concerns: Customers do not trust the security of the website.
Applying push notifications not only helps remind customers of abandoned carts but also creates opportunities for interaction and impulse purchases.
Ecommulti and push notification solution
Ecommulti provides a powerful and effective push notification service, helping businesses retain customers and increase shopping completion rates. Here’s how Ecommulti can help your business:
Personalized push notifications
Ecommulti allows businesses to send personalized push notifications based on customer behavior and preferences. When customers add products to the cart but have not completed shopping, the system will automatically send reminders, provide special offers or suggest related products to promote purchasing decisions.
By using practical strategies, businesses can increase shopping completion rates and enhance customer experience.
Attractive promotions
By using push notifications, businesses can send attractive promotions to customers who have abandoned their shopping carts. For example, offering discount codes or free shipping for incomplete orders will create a strong incentive for customers to return and complete the shopping process.
Real-time reminder
Ecommulti allows real-time push notifications to be sent when a customer revisits a website or app but does not complete a shopping cart. This notification will appear immediately on the customer’s screen, reminding them of the products in their cart and giving them the opportunity to complete their order.
Monitoring and analysis
Ecommulti provides detailed tracking and analysis tools, helping businesses better understand customer shopping behavior. From there, businesses can optimize their marketing strategy and improve their customers’ shopping experience.
How to optimize push notifications
To achieve maximum effectiveness of push notifications from Ecommulti, businesses need to pay attention to the following points:
Personalize content: Use customer names, products they are interested in, and relevant offers to create a feeling of intimacy and attraction.
Time to send notifications: Choose the appropriate time to send notifications, avoid disturbing customers at inappropriate times.
Set clear goals: Identify specific goals for each push notification campaign, like increasing cart completion rates, increasing sales, or improving customer experience.
Optimize design: Design push notifications to be attractive, easy to read and stimulate customer action.
Push notifications from Ecommulti are a powerful tool that helps businesses retain customers and reduce cart abandonment rates.
Benefits of applying Ecommulti push notifications
Increase cart completion rate
Push notifications help remind and motivate customers to complete their purchases, thereby increasing cart completion rates and sales.
Improve customer experience
When customers receive relevant and useful push notifications, they will feel cared for and their shopping experience will become more positive.
Increase engagement and loyalty
Push notifications help maintain ongoing relationships with customers, increasing engagement and brand loyalty.
If you are looking for a comprehensive technology solution to optimize e-commerce operations and customer retention, AOZ Software is your trusted partner. We specialize in providing website design and programming services, web/app, mobile app, software, information technology consulting, information technology solutions, and network security. With a team of experienced experts, we are committed to bringing you the most optimal and effective solutions.
Please contact us for detailed advice and support.
