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Nowadays, a website is not only a place to introduce products but also a place to build a brand, interact with customers, and even increase sales. For sellers, building an effective website requires necessary features to ensure competitiveness and meet customer needs. Below are five important features that sellers need to know when building a website.

Building a sales website is not simply about setting up an online store, but about providing the best experience for customers.

User-friendly interface (UI/UX)

A friendly interface not only helps customers easily find the products they want, but also keeps them on the website longer.

• Intuitive design: Use appropriate icons, colors, and fonts to create a pleasant and professional feel. The website layout needs to be clear and easy to navigate so users can quickly find the product or information they need.
• Smooth experience: Ensure that pages load quickly, are error-free, and display well on all devices, especially mobile devices. 

Integrate secure and diverse payments

An indispensable feature for sales websites is the integration of a safe and diverse payment system.

• Information security: Using SSL (Secure Sockets Layer) certificates to encrypt data, ensuring that customers’ personal and financial information is maximally protected.
• Diverse payment methods: Provides many payment options such as credit cards, e-wallets (Momo, ZaloPay), and bank transfer. Diversifying payment methods helps reach more customers.

Customer experience on the website is the deciding factor in whether they come back and continue shopping on your website or not.

SEO Optimization (Search Engine Optimization)

SEO is an important factor that helps your website be found more easily on search engines like Google. An SEO optimized website will have the opportunity to reach more potential customers.

• Quality content: Create relevant and useful content for users, using keywords naturally and appropriately. 
• SEO standard website structure: Use search engine friendly meta tags, titles, and URLs. Make sure your website has a fast loading speed, especially on mobile devices, because Google prioritizes websites with good mobile performance.

Online customer care

An effective online customer care system enhances the shopping experience and creates trust in your brand.

• Chatbot and online support: Use chatbot to support customers 24/7. Chatbots can resolve basic questions immediately, or escalate to customer service staff when necessary.
• Clear return and warranty policy: Provide detailed information about return, exchange and product warranty policies right on the website. This helps customers feel secure when shopping and handle any problems that arise easily.

A good shopping experience not only increases sales but also drives organic promotion through referrals from satisfied customers.

Integrate data analysis tools

To improve business efficiency, sellers need to understand customer behavior and needs through data analysis tools.

• Google Analytics and similar tools: Use analytics tools like Google Analytics to track traffic, traffic sources, time spent on site, and other shopping behaviors. This data helps you adjust your marketing strategy and optimize user experience.
• Reporting and measuring performance: Set KPI indicators and track progress through periodic reports. This not only helps you monitor the development of your website but also detect issues that need improvement.

Creating a positive shopping experience, from a friendly interface, an easy payment process, to dedicated customer service, all contribute to building customer trust and loyalty. for your brand.

In short, to achieve success, sellers need to focus on user interface and experience, secure payment integration, SEO optimization, online customer care, and use of tools. data analysis. Investing in these basic but important factors will bring long-term benefits to sellers in an increasingly competitive online business environment.

If you are looking for a comprehensive website design solution to optimize customer experience, AOZ Software is a reliable partner. We specialize in providing website design and programming services, web/app, mobile app, software, information technology consulting, information technology solutions, and network security. With a team of experienced experts, we are committed to bringing you the most optimal and effective solutions.

Please contact us for detailed advice and support.